Make-Up Application is NOT “Face Beating”

I’ve been wanting to get this message out for some time now, and like much of my other blog ideas, overthinking turns into a major delay. Sometimes I allow the delay to turn into a complete mind change, and thus fail to post all together. This topic however, seemed to be burning inside me. I felt an urgent need to share. You may not agree with me by the conclusion, and perhaps you’ll think I’m being too deep. Nonetheless, I ask that you at least consider coming into understanding of what I’m attempting to explain.


I do believe my reason to be valid, as to why I will never say “my face is beat” in reference to my make-up being beautiful, and I will never use the term in reference to the beauty cosmetics applied to another woman. If you are one who has grown accustomed to using the term, I do hope after reading this you’ll reconsider the choice of habit.


For some years now I have intentionally been working to put a stop in my use of words that hold original definitions opposite of what I would truly like to convey. You know how we often say things like, “That shoe is bad”, because we think it’s really nice. Or “they’re straight killin’ the game”, when someone is excelling in what they do. I made the choice to refrain, simply because I say I believe my words have power. If I hold this to be true, I found it important to think and talk as if all my words matter.


The first time I learned of the term “beating a face” in reference to applying make-up, was by a make-up artist on her instagram page. I was instantly disturbed, as her caption under a photo of a client read,  “I just beat that face”. It didn’t sit well with me then, and still, every time I hear or read such a statement by a woman, I become bothered.


So I write this to ask: when you make the statement have you ever contemplated the number of women who have actually had their face BEAT by the hands of an abuser? Have you thought about those women who live or lived through domestic violence, and the days where they rely/relied heavily on make-up to cover their scars? The same make-up that one woman may simply apply as an enhancement, numerous victims of domestic violence use to hide wounds from a battle they did not vow to enter. That which they physically hide, doesn’t even amount to wounds that are internal (mental and emotional). Understanding this, not because I’ve been a victim myself, but because I know women who once were, I therefore cannot bring myself to join the masses by partaking in this verbal trend. 


Quite surprised this isn’t being discouraged more broadly. Perhaps it’s not until we have a celebrity domestic dispute highlighted repeatedly on the news, and on our social media timelines, that most remember the issue still exist in far too many lives.


Domestic Violence is a serious matter, and highly prevalent. Here are some statistics:

  • On average, nearly 20 people per minute are physically abused by an intimate partner in the United States. During one year, this equates to more than 10 million women and men.
  • Women between the ages of 18-24 are most commonly abused by an intimate partner.
  • On a typical day, there are more than 20,000 phone calls placed to domestic violence hotlines nationwide.
  • Only 34% of people who are injured by intimate partners receive medical care for their injuries.
  • 1 in 4 women have been victims of severe physical violence by an intimate partner in their lifetime.


I first began writing on this topic in August and for some reason struggled to wrap my thoughts around what I wanted to say. I was determined nonetheless, to finish and post this month without further delay. Well, highly befitting, as October is National Domestic Violence Awareness Month.

Having no previous knowledge of this, I took it as a sign, that what I deemed to be delayed, was actually right on time. My desire is to always post for relevance and quality and never quantity. I again passionately believe it’s time for ladies who partake in the utilization of this phrase to reconsider. Remembering the women who wear bruises, and have endured what the term truly means.    



If you are reading and are currently in a abusive relationship, know prayers are going forth on your behalf, and remember help is available. We are praying for your safety, for your courage, your mental, emotional and physical strength. Though we may not know you, we have deep love for YOU.  You have value and purpose in this life beyond your current circumstance.


Love and TWIRLS,

Ashley Jade



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